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Case Study

Repair Plus

Repair Plus fixes everything from busted ACs to full-scale renovations across Dubai. Digital Gravity built them a PPC strategy to make sure the right people find them when something needs fixing.

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Overview

Repair Plus handles home maintenance across Dubai. They had the services, the reputation, and two Best Home Maintenance Company awards to back it up, but they were missing the paid search muscle to actually show up when it mattered. Digital Gravity stepped in and built a sharp, data-driven Google Ads strategy around high-intent keywords and tight audience targeting. This helped Repair Plus land in front of the right people at the right moment and turn that visibility into real, measurable growth.

Industry

Maintenance Services

Technologies

PPC

Launched

2024

Country

UAE

How We Transformed Repair Plus

Challenges

Repair Plus needed to reach Dubai customers who were ready to book. Budget was draining on irrelevant clicks. And there was no real-time data to make smarter decisions.

Solution

Digital Gravity started with deep audience mapping to fix the targeting problem of Repair Plus. It helped them reach high-intent Dubai users whose searches already matched the services being offered.
Our team tackled budget waste head-on by introducing smart bidding, CPC controls, and a strong negative keyword list. It helped Repair Plus stop burning money on the wrong clicks and start squeezing real ROI out of every dirham.
After that, we rewrote every ad from scratch to fix the relevance gap Repair Plus was sitting in. It helped them score higher Quality Scores, pull better CTRs, and match the exact intent behind what people were searching.
And finally, we built out full conversion tracking and live dashboards to fix the performance blind spot Repair Plus had been working with. It helped them make real-time calls backed by actual data instead of guesswork.

Results

Active users increased 85% by 2024
Growth Rate on Yearly Basis hit 61%
Increased SEM Sales increased 825%
Keyword Ranking improved 3000%

Deliverables

Repair Plus was active on social media. They were not standing out. We built them a full strategy with sharpened brand messaging, structured service-based campaigns, and real-time performance tracking that made their presence impossible to scroll past. Their Managing Director called it a game-changer and said our approach positioned Repair Plus uniquely in a competitive market. If your brand is active but not standing out, that is exactly the gap we close.