Capital Health Screening Centre

Challenges

Capital Health ran ads where mistakes are expensive. Reaching the right patients without wasting budget was hard. Staying inside Google's healthcare ad rules made it harder.

Solution

• Digital Gravity started with deep service-specific keyword research to fix the wasted spend problem of Capital Health Screening Centre. It helped them show up only where it mattered, targeting high-intent searches from both individual patients and corporate clients without bleeding budget on clicks that were never going to convert.
• Our team built tightly structured ad groups with custom copy for every single service to fix the relevance problem of Capital Health Screening Centre. It helped them keep ad scores high and cost-per-click controlled by making sure every ad felt written specifically for whoever was searching for it.
• Then we wired in advanced conversion tracking and live performance monitoring to fix the visibility problem of Capital Health Screening Centre. It helped them see exactly what was working at every moment and optimize in real time instead of waiting for results to go bad first.
• After that, we applied negative keyword lists and precise geo-targeting to fix the low-intent traffic drain of Capital Health Screening Centre. It helped them focus every dirham of budget on users already looking for health screening services inside the UAE and no one else.
• In the end, we aligned every line of ad copy with Google's healthcare advertising policies to fix the compliance risk of Capital Health Screening Centre. It helped them stay fully approved and running without sacrificing the clarity and punch needed to turn a search result into an actual inquiry.

Results

• Cost-per-click reduced by 43%
• Conversion rate increased by 61%
• Return on ad spend reached 5.2x
• Cost per lead dropped by 38%