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Case Study

By Shams

By Shams is a Lebanese fragrance brand with a distinct idea. Personalized perfumery, astrological energy, and a scent you can actually call your own. Digital Gravity designed and launched the custom luxury store that does it justice.

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Overview

By Shams sells luxury personalized fragrances rooted in astrology and energy stones. They had the vision, the products, and a fanbase that genuinely believed in what they were selling. What they were missing was an online presence. Digital Gravity helped By Shams with a completely custom e-commerce build designed to feel as rare and intentional as the products inside it. This helped By Shams reach a global audience and turn browsers into buyers.

Industry

E-Commerce

Technologies

Website Design & Development

Launched

2023

Country

Lebanon

How We Transformed By Shams

Challenges

By Shams needed a luxury store that felt effortless to use. But slow performance and broken customization got in the way. Organic visibility was nonexistent.

Solution

Digital Gravity started with a fully custom design built from zero to fix the brand disconnect of By Shams. It helped them present their luxury fragrance world exactly as it deserved, with visuals and navigation that pulled users deeper into the experience instead of pushing them out.
Our team built a heavy-duty e-commerce engine to fix the operational chaos of By Shams. It helped them handle personalized orders, secure payments, and global shipping without a single crack showing in the customer experience.
Then we went mobile-first on every build decision to fix the device gap of By Shams. It helped them deliver a smooth, consistent experience across every screen, which matters when three out of four e-commerce visitors are coming in from their phones.
After that, we locked in on-page SEO from the ground up to fix the discoverability problem of By Shams. It helped them show up in search with structured product data, clean URLs, and intent-driven content built to attract buyers not just visitors.
Finally, we structured the entire content architecture around trust to fix the conversion hesitation of By Shams. It helped them build credibility through rich product storytelling, E-E-A-T-aligned content, and user-generated hooks that made first-time visitors feel safe enough to buy.

Results

Mobile-friendly site score increased 110%
New organic traffic increased 68%
User engagement increased 113%
Conversion rate increased 9.2%

Deliverables

By Shams had a luxury brand with no digital presence strong enough to match it. Digital Gravity built them a custom e-commerce platform with mobile-first engineering, a personalised checkout system, and a full SEO foundation wired for global reach. The result was a 113% jump in user engagement and a 68% rise in new organic traffic. Their team said Digital Gravity captured the essence of their brand and delivered an experience their customers genuinely love. If your brand deserves better online, we build it.