Exa

Challenges

EXA Porcelain is a premium brand with a massive product catalog and a demanding audience. Architects and procurement heads needed to be convinced fast. But the website was slow and hard to crawl. Global certifications and sustainability work were not coming through clearly. And the structure was not built in a way that search engines could properly rank.

Solution

• Digital Gravity started with a fully custom UI design built from scratch to fix the brand presentation problem of EXA Porcelain. It helped them show up online the way a market leader actually should, with an aesthetic-first interface that made the product the hero on every single page.
• We built a scalable custom CMS to fix the product management chaos of EXA Porcelain. It helped them organise and display their entire ceramic and porcelain range by category, application, and specification in a way that was easy to browse and even easier to update.
• Our team pushed performance optimization across every page to fix the speed problem of EXA Porcelain. It helped them hit a 99% speed score on a visually heavy website through image compression, lazy loading, and smart caching that kept everything sharp without slowing anything down.
• Then we structured the entire site architecture around SEO best practices to fix the search visibility gap of EXA Porcelain. It helped them get found by the right people through clean URLs, schema markup, optimised metadata, and full mobile-first indexing compliance baked in from day one.
• Finally, we created dedicated certification and sustainability sections to fix the credibility communication gap of EXA Porcelain. It helped them put their Floor Score, Indoor Advantage Gold, IKTIVA, Local Content Certificate, and LEED contributions front and center so that every serious buyer could see exactly who they were dealing with.

Results

• Bounce rate reduced to 41%
• Page speed score reached 101%
• User engagement increased to 92%
• New organic traffic grew by 46%