Fajr Interiors

Challenges

Fajr Interiors was competing in one of Dubai's most crowded search markets. Every interior design firm was fighting for the same clients and the same keywords. Their portfolio and virtual tour content was not getting discovered. And their local search presence was too weak to show up when Dubai clients were actually ready to hire someone.

Solution

• Digital Gravity started with deep, intent-focused keyword research to fix the search invisibility problem of Fajr Interiors. It helped them identify exactly what their residential and commercial clients were typing into Google and build an entire SEO strategy around those searches instead of guessing.
• Our team ran a full technical SEO audit and cleared every blocker to fix the site performance issues of Fajr Interiors. It helped them fix page speed, image load, mobile responsiveness, metadata, and internal linking so the website stopped getting in its own way and started actually ranking.
• Then we built and optimised dedicated service pages for every core offering to fix the content gap of Fajr Interiors. It helped them rank separately for interior design, architecture, and renovations with keyword-rich pages written around what real clients search when they are ready to spend.
• After that, we made every portfolio page and virtual tour fully crawlable to fix the hidden assets problem of Fajr Interiors. It helped them turn their best work from invisible content that only existing clients ever saw into live ranking pages that pulled in new traffic every single day.
• And in the end, we built a local SEO foundation from scratch to fix the Dubai-specific visibility gap of Fajr Interiors. It helped them dominate location-based searches and map pack results through Google Business Profile optimisation and consistent directory citations.

Results

• Increase in impressions were 42.9%
• Increase in average CTR were 5.9%
• Increase in organic traffic were 106%
• Increase in organic conversions were 103%